Company Profile Maker

What the profile contains

Five A4 pages: a cover with your company name, tagline, industry, a year and your logo over a cover image; About Us, with your description, mission and vision; Values & Services; Meet the Team, with each person's photo, role and bio; and Get In Touch, with your phone, email, website and address. Primary and secondary colours carry your brand through every page.

How to build it

1. Fill in each tab — Cover, About, Values, Services, Team and Contact. The pages beside the form update as you type.
2. Add as many values, services and team members as you need: each service has an icon, and each person a photo.
3. Set the primary and secondary colours to match your brand.
4. Press Download PDF for the five-page A4 file.

Each page is saved in the PDF as an image of the layout, so its text cannot be selected or edited afterwards: check names and spelling before you download, and make changes before you close the page, since the profile maker does not keep a saved copy.

A profile that gets read

• Say what you do and for whom in the first sentence of About Us: buyers skim, and many read nothing else.
• Describe each service by what the client gets — the deliverable, the scope, the usual timescale — rather than by adjectives.
• Use real photos of real people on the team page; a stock photo is easy to spot and costs trust.
• Keep the contact page current: a profile is often forwarded months after you send it.
• Answer the buyer's first question — can you do this job for me? — before you tell your history.
• Use the same phone, email and website on the profile, your invoices and your business card, so every document leads back to one contact.

Write it for the reader

• A profile is a credibility document. The buyer wants three answers: are you a real, properly registered business; can you do this kind of work; and have you done it before.
• Make About Us concrete: when you were founded, where you work, what you do and for whom. "Established in 2018 in Riyadh, maintaining electrical systems for industrial sites" says more than "a leading provider of innovative solutions".
• Make one version for each kind of reader: a government tender and a private client read for different things. For a specific submission, put the tender or the client's name in the cover's tagline.
• If your company is new, say so plainly and lead with the team's experience and qualifications. Buyers check references, and an inflated claim that is found out costs more than an honest short history.
• Leave prices out. The profile shows who you are; the quotation says what the work costs.

What to send with it

For a tender, the buyer will also want your track record and your financial standing, and the profile maker has no section for either, so send them alongside. For each relevant project give the client (with their permission), the scope, the value range, the duration and the result: numbers persuade where adjectives do not. Send the bank reference or financial statements the tender asks for, and no more.

Send the profile as the PDF, never as an editable file; the profile maker names the file after your company. Many Gulf buyers want it in Arabic, and in Saudi Arabia a government contract and its related documents are drafted in Arabic under the Government Tenders and Procurement Law. The profile prints in the language you are using Xuvilo in, so for both languages make it twice, once in each.

Give a phone number and an email that a person answers: a buyer with a question will not wait on an inbox nobody reads. A company profile that wins tenders covers what tender committees score.

What a buyer checks

• Your commercial registration and tax numbers, against public registries. They are not among these five pages, so keep them current and send them when a buyer asks: wrong or expired details can end an evaluation.
• Any certificate you send with the profile, for its expiry date. An expired certificate is worse than none, because it suggests you did not notice.
• Relevant experience over impressive experience: two focused years in the buyer's sector can outweigh ten years in another.
• Length. A short, focused profile reads better than a long one; a very long profile for a small contract signals poor judgement.

Remake the profile whenever your team, services or contact details change, check it every few months, and update it at once when a certificate expires or a large project ends. The profile maker keeps no saved copy, so keep your own. A profile that looks out of date tells a buyer you are not paying attention.